Wells Fargo Championship
Packaging an unforgettable experience on and
off the green.
The Brief
We were tasked with developing a communications strategy and a unique branded experience in order to increase positive sentiments with our most affluent customers. A lot of old rich dudes.
Idea
We gave all touchpoints a champion-level look & feel with gold tones and created our own argyle pattern that became the common thread from event invitations to on-site event signage.
Role
Concept, experience design, messaging framework, writing
Design partner
Daniel Thompson
