Giving voice to an iconic lineup.
Thankfully it wasn’t a deal breaker for the agency that I’ve never ridden a motorcycle.
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Moto X-Men
The battle for the podium requires a new machine.
The Brief
Develop a long format TV spot in collaboration with the new X-Men movie that features the redesigned RM-Z450.
Solution
We were given film footage 6-months in advance of the theatrical release and scrubbed it to create a storyline that integrated with the plot. What unfolded was an epic battle on the dirt that pitted Sentinals against mutants for the ultimate fight against distinction.
Role
Scripting, VO casting
Art director
Audrey Kell-Cordova
“Suzuki Speaks”
What 50 years of innovation sounds like.
The Brief
The powersports industry is filled with brands like Honda, Yamaha, Kawasaki, KTM, and others who are constantly innovating. However, 2015 marked the first year Suzuki had a completely redesigned and reengineered lineup in forever. Make a statement that makes Suzuki relevant again. Develop a national TV spot that reintroduces the full line of products to everyone from Suzuki devotees to the people who ride the competition.
Solution
We decided that the best way to get the attention of a crowded market was to open up the throttles and let the product speak for themselves.
Role
Scripting, VO casting
Art director
Audrey Kell-Cordova
RM-Z Final Testing
Putting features through the ultimate test.
The Brief
Develop a long-form video that hits on all of the latest features of the R-MX 450.
Solution
We went to one of the toughest tracks in motorcross. Ricky Carmichael’s backyard track. There was no better way to call out all the new goodies than to grab a hand full of throttle show them in action.
Role
Scripting, Storyboarding, VO casting
Art director
Audrey Kell-Cordova
TV Spot
Magazine Spread
Showroom Poster
V-Strom Launch
Completely redesigned from the ground up.
Suzuki Stories Instagram Campaign
The best stories are ridden.
Suzuki Print
Carving up spreads and one pagers.
