Making a good thing with Martha.
I never imagined that one day I would put words in Martha Stewart’s mouth.
The Brief
Make Avery's new line of Martha Stewart Home Office products the BFF of time starved Moms everywhere.
Idea
We introduced the new line of Martha Stewart Home Office™ with Avery™ products to a busy Mom’s world by living it with her. We inspired, guided, and mentored her from print to TV. In the first 6 months a 24% lift in awareness. That’s always a good thing.
Results
In just the first month since launch Avery saw a 10 fold increase in fans on Facebook.
Role
Concept, script writing, creative direction
ACD/Design partner
Jess Tschirki
