Hello, my name is Jon (no ‘h’).

I’ve helped sell video games, shoes, motorcycles, and checking accounts. Lately I’ve found my passion in health and wellness. I lead campaigns and write copy that convert to healthier futures, lives saved, and just making the world happier.

If you’re interested in working with me to create meaningful, human-centered experiences — let’s connect.

Experience

Optum + UnitedHealthcare

8/2023 -8/2025

• Copy team leadership: Mentored and led 4 writers with creative oversight, workload balancing, weekly 1:1s, mid/yearly reviews, stretch goals, and coaching.

• High-impact player/coach execution: Maintained a 50/50 balance between strategic team leadership and hands-on writing for major launch campaigns, video scripts, and executive communications.

• Diverse audience support: Steered omnichannel creative strategy and execution for members, employers, providers, payers, brokers, and health systems.

• Broad medical expertise: Preventive health, chronic disease, therapeutic medicine, fertility, behavioral/mental health, and aging population (Medicare).

• Measurable revenue growth: Architected a behavior-triggered email content strategy that drove $2.3M in incremental revenue for Optum Financial.

• End-to-end product strategy: Spearheaded content strategy for the Optum Bank app relaunch, directing the vision from high-level marketing campaigns down to final UX/UI copy QA.

• Cross-functional & operational innovation: Unified UX, design, and external agencies under updated brand guidelines while pioneering enterprise generative AI workflows to elevate efficiency and creative output.
1/2022 – 8/2023

• Led a multidisciplinary creative team while acting as a principal copy contributor, bridging the gap between design and messaging to elevate campaign execution.

• Partnered with strategy and product teams to evolve the enterprise brand voice, ensuring consistency across complex healthcare segments and diverse demographics from Boomers to Gen Alpha.

• Evolved and managed brand voice, ensuring messaging consistency across complex health segments and diverse demographics from Boomers to Gen Alpha.

• Collaborated closely with marketing and UX design partners to build unified, end-to-end user journeys where content and product integrated seamlessly.

• Developed and executed integrated, compliant campaigns spanning high-impact channels including direct mail, video, digital, experiential activations, and social platforms.

• Built and presented Quarterly Business Reports (QBRs) to marketing executives across 4 major business segments, translating creative performance into business metrics.
• Guided and reviewed co-branded campaigns for clients FedEx, Delta, Exxon, Wells Fargo, Walgreens.
8/2021 – 1/2022

• Co-led the internal Editorial Center of Excellence (EdCOE), setting brand standards and guiding over 100 writers and editors across Optum, UHC, and UHG.

• Directed messaging strategy for an enterprise brand relaunch, managing everything from the initial message framework to execution oversight on the corporate site and all marketing channels.

• Governed brand voice across a complex ecosystem, ensuring compliance and consistency across product copy, key events, high-conversion landing pages, email marketing, and video production.

• Authored high-impact multi-channel content, balancing creative 360 campaigns with highly technical thought leadership and editorial content.

• Adapted enterprise-wide messaging to navigate shifting policy updates, clinical regulations, and diverse audience needs without impacting campaign velocity.

Rally Health

10/2018 – 9/2021

• Scaled a digital health startup’s brand footprint, defining early-stage positioning and managing multichannel content to support and engage over 3M+ Rally members.
• Led experiential messaging journeys for major national activations at SXSW and CES, scripting and developing content for high-profile brand ambassadors including Katie Couric and Maria Menounos.
• Partnered deeply with UX/XD product teams on site and app development, ensuring a seamless, human-centered user experience from initial marketing click to in-app engagement.
• Governed and enforced brand voice across a full-funnel ecosystem, including product copy, high-conversion landing pages, email marketing, partner toolkits, and video production.
• Spearheaded cross-functional creative collaboration to unify enterprise storytelling, streamline execution, and accelerate content development velocity.

Wells Fargo

In-House Agency
3/2015 – 9/2018
• Drove UX strategy and message mapping for the primary enterprise dot-com platform, ensuring complex, highly regulated consumer journeys were intuitive and transparent.
• Integrated product copy within the native banking app, aligning top-of-funnel marketing campaigns with in-app digital product design for an unbroken user experience.
• Led mobile-first UX and content strategy to modernize legacy brand storytelling, successfully driving digital engagement among Millennial and Gen Z demographics.
• Partnered cross-functionally with design and strategy leads to author integrated 360 creative across digital, retail, and physical/experiential environments.
• Balanced editorial agility and compliance, writing everything from complex, long-form educational narratives to high-conversion, short-form digital copy.

Questus

9/2012 – 2/2015
• Drove Direct-to-Consumer (DTC) impact across traditional, digital, social, and experiential channels for major national accounts, including Capital One and Suzuki.

• Scripted and directed broadcast TV and radio spots, partnering closely with external production houses to maintain narrative intent and message consistency.

• Developed multi-channel B2B and partner collateral, streamlining dealer and field marketing assets to ensure unified brand messaging at the regional level.

• Managed a diverse portfolio of matrixed enterprise clients, including Universal Orlando, Avery, and General Mills, adapting creative execution to unique brand governance.

• Collaborated cross-functionally within an agile agency setting to translate complex client briefs into high-conversion, consumer-friendly 360 marketing campaigns.

Academy of Art University

School of Advertising
1/2009 – 6/2011

• Instructed university-level courses focusing on creative concept development, advanced copywriting technique, and multi-channel interactive strategy.
• Mentored and coached emerging copywriters on mastering brand voice development, portfolio execution, and high-level creative problem-solving.
• Instilled rigorous editorial precision and craft discipline, training students to develop clear, impactful communication strategies across digital and traditional media.
• Evaluated and critiqued complex creative campaigns, fostering a high standard of narrative structure, message hierarchy, and strategic intent.

Freelance

Ad agencies and in-house
7/2008 – 9/2012

Developed campaigns and messaging for clients such as Suzuki Cycles, Pennzoil,
Kaiser Permanente, Wells Fargo, Kiva.org, Timbuk2

AKQA

3/2005 – 6/2008

• Worked online and off to bring fresh ideas (and a dash of wit) to a few iconic brands
• Yahoo!, IBM, BP, Barclays

Ogilvy

Copywriter
3/2004 – 3/2005
XBox, Nike, Visa, Palm

Education

BFA in Copywriting
San Francisco, Ca

Recognition

RECOGNITION
Art Director’s Club
The Andys
CLIOs
New York Festivals
NAA Athena
Los Angeles Creative Club
AVA Digital Awards
Hermes
Marcom Awards

Download Résumé

If you’re not sold
on me yet…

Skills rundown:

Utility player

Switch hitter between individual contributor and team lead

Led campaigns across
10+ businesses

Concept and writing for social, mobile-first UX, print, OOH, product, TV, video, radio, email, DM, experiential, and everything else that
carries a message

Proofreading and
editorial resource

Message mapping and
content strategy

Digital and CRM
native

B2B, B2C, B2B2C,
boomers to Gen Z

Collaboration and project reviews with external agency reviews

Brand style guide oversight
and updates

Multidisciplinary
team leader

Most recently managed a
team of 4 writers
(3 years)

6 designers prior to that
(2 years)

Spearheaded team guidance on using AI responsibly and smartly

Monitoring capacity
and work balance

Daily scrums with
resource managers

Weekly 1-on-1s and
open office hours

Work with directs on goals
throughout the year

Conduct annual
performance reviews

Hiring…and firing:-/

Co-developed project intake tiering system to identify quick hits vs bigger pushes

Trusted project
manager sidekick

Cross-collaborator

Partner relationship
builder and cultivator

Strategy and brief
writing partner

Global market
language versioning

Leading quarterly
campaign reports

Liaison between creative team
and account partners

New business pitch creation
and delivery

Go-to sounding board for
strategic decisions

Relied upon to explore
the latest creative trends

Persona development

Focus group and testing
co-lead

A few things that guide me:

Lead with empathy

Be a reflection of how people feel and give them meaningful experiences that enrich their lives. What may seem obvious can get lost in the shuffle of life.

Live to collaborate

My proudest work has been done with art directors, designers, coders, production houses, sound engineers…the list goes on. Nothing feels as good as the mutual satisfaction of creating as part of a team.

Never stop learning

Embrace mystery and unknowing. Every new client and creative brief is a chance to go from stupid to expert with the acceleration of a Ferrari. Vroom, vroom!