Health plans for life’s moments.
UHC helped me hone my skills writing clinically grounded content for a range of chronic conditions and life-changing personal events.
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IESNP Letter Series
Empowerment for those who’ve earned a higher level of care at home.
The Brief
Create a series of letters sent to Assisted Living Plan eligible members during Annual Enrollment Period (AEP) to promote the Assisted Living Plan.
Idea
Keep the information light yet compelling. Load them with empathy and trust. Present the benefits in clear language backed by reassurance that they have a dedicated UHC care team standing with them.
Role: Content strategy, writing, proofing
Design partner: Shari Perkins
Wellness Coaching
Empathy goes a long way in helping people
find their spark.
The Brief
Market the main features of Wellness Coaching in a series of emails to drive engagement and enrollment.
Idea
Our approach spoke to the feeling of empowerment to get healthy your own way.
Role
Content strategy, writing
Design partner
Karyn Hendricks
Behavioral Health
Turn-by-turn directions to relieve
stress and anxiety.
The Brief
Create a DM mailer for Texas Health employees that guides on using their behavioral health benefits. Be clear and concise.
Idea
Navigation was a big theme for us. In times of crisis especially, we wanted to provide not just another piece of junk mail, but a something that can be kept handy for reference.
Role
Content strategy, writing, proofing
Design partner
Shari Perkins
Fertility Solutions
Guidance for a journey not taken alone.
The Brief
Make women feel supported, understood, seen, and that their needs can be met by the Fertility Solutions program. Let them know there are options for their current situation and relationship with fertility. Keep the imagery uplifting and content light.
Idea
This is one of the most uncertain yet hopeful times in a woman’s life. Our approach had to be empathetic and supportive with clear benefits focused on the details that matter most. Headlines carried warmth and assurance. Photography vibed hope and confidence.
Role
Content strategy, writing, proofing
Design partner
Shari Perkins
Walgreens Benefits Welcome Guide
Helping the purveyors of health and wellness find care for themselves.
The Brief
Refresh and update content with new benefits information. The current guide is content heavy. Break it out to make it a lighter read.
Idea
Audit the content and take a chainsaw to it. Introduce more imagery to break up the dense benefits details.
Role: Concept, messaging framework, writing
Design partner: Shari Perkins
Patient Quick Notes
All the feels in plain language.
The Brief
Update and rebrand the current Quick Notes which have too much content and are difficult to follow, especially for an aging audience.
Idea
We had around 20 of these and decided to split them up between four writers.While these are my bunch, we first collaborated to set the template to make sure that they all followed the same structure. We trimmed the words to open up negative space for improved readability. Bold title graphics and section headings made them easily read at a glance.
Role
Content strategy, writing, proofing
Writing partners
Linda Henry, Kasey West
Design partner
Shari Perkins
