The Brief
With in-person events on hold, we want to gamify the Rally experience to drive registrations and engage clients/members in a memorable way. Deliver the same key messages that we'd normally communicate on site. Deliver it in two months.

Solution
Collaborating with an external agency partner, we developed a virtual board game inspired by the classic Game of Life that led players through five key Rally pillars: Awareness, access, motivation, behavior change, support, and guidance. We rewarded them with Rally Coins that they could bank in their Rally account. Traffic is driven to the game via a client deployed toolkit campaign consisting of emails, flyer, and digital display. Thousands have played since launching January 2021.

Results
989, 347 targeted. 726, 884 played.

Role
Copy lead, title naming, game scripting, design oversight, UX

External design partner
X-FCTR