The Brief
The powersports industry is filled with brands like Honda, Yamaha, Kawasaki, KTM, and others who are constantly innovating. However, 2015 marked the first year Suzuki had a completely redesigned and reengineered lineup in forever. Make a statement that makes Suzuki relevant again. Develop a national TV spot that reintroduces the full line of products to everyone from Suzuki devotees to the people who ride the competition.

Solution
We decided that the best way to get the attention of a crowded market was to open up the throttles and let the product speak for themselves.

Role
Scripting, VO casting

Art director
Audrey Kell-Cordova