Rally collaborated with Stand Up To Cancer to help drive their mission to engage the public in supporting a new, collaborative model of cancer research, to increase awareness about cancer prevention, and to highlight progress being made in the fight against the disease. The collaboration extended to Optum, too.

The Brief
Rally engaged external agency Wondros
to highlight everyday ways people can reduce cancer risk. It needed to drive to TakeAHealthyStand.org where they can take a pledge to get screened for cancer. When taking the online pledge, users are provided with a personalized list of screenings, such as cervical or colon cancer screening, as well as preventive care options and tips for healthy living.

Idea
Reach out to commentators across sports to give play by play commentary on situations where people ‘make the healthy call’. But before TV and radio were developed, we needed to supply our partners Wondros with a messaging framework that laid the foundation for the theme of the three TV spots. We covered smoking cessation, healthy eating, and moving more.

Role
Message framework, script review

Agency partner
Wondros

Agency writers
Jeff Cesarlo, Graham Riley

Director
Lee Farber