The Brief
Create videos that welcome new Real Appeal members to the program and provide them a (quick) high level view of what to expect, set expectations and provide a “check list” of next things to accomplish prior to their first session.

Solution
In both videos we utilized 'Rally People' illustrations to bring to life the top aspects of the Real Appeal experience. The welcome video was intended to get new members pumped up for the journey ahead. In the second video we took them through the steps that prepared members for their first session.

Role
Concept, storyboarding, scripting, voice casting

Design Partner
Lyla Warren