The Brief
Build an immersive experience to introduce the benefits of Rally in NYC.

Solution
We brought the best of Rally to life from interactive installations to live cooing demonstrations with an emphasis on healthy eating.

Results
Over three days we welcomed over 25,000 visitors averaging over 1 hour on site.

Role: Journey mapping, site copy

Design partners: Audrey Kell, Justin Wamboldt-Reynolds

External design partners: X-FCTR