The Brief
Generate brand impressions through continuous and consistent messaging throughout the course of SXSW (Pre, During, Post). Activations should support our overarching Rally story: Providing recommendations and support to build healthy habits and our digital tools that help individuals find, price and pay for care.

Solution
We created Rally House. An experiential journey into the world of Rally. Every interaction with guests fulfilled our brand promise of putting health care in the hands of everyone. The Rally story carried through from invitations to the swag that guests took home.

Results
The result was thousands of consumers leaving with a positive impression of a digital health company striving to make the world a bit more simple. 

Role
Copy lead, house naming, messaging roadmap and oversight, execution review

External design partners
Six Speed