The Brief
The first big challenge in redesigning the Rally corp site was restructuring its entire content for both a B2C and B2B focus. The previous site achieved low traffic, engagement and did not generate substantial qualified sales leads. With this redesign, our 4 main goals are:

1. User-friendly Navigation 

2. Scalable, flexible and appropriately positioned content (downloadable) 

3. Clear strategic messaging journey for multiple audiences 

4. Refreshed design with audience, portfolios and product lines

Solution
Each page laddered up to Rally’s mission whether we were talking to HR directors or a working mom looking to enroll. We kept the copy to just the essential stuff with zero fluff.

Role: Journey mapping, site copy

Design partners: Viv Huang