In February 2019 we descended upon the Racnho Park neighborhood in Los Angeles to bring Rally to life inside of an awesome mid century home. Over 30 diverse people cast. A crew of over 50. Craft service in the neighbor's front yard. It all started on a dry erase board in San Francisco three months earlier. Production is its own kind of magic.

The Brief
Create a series of videos that point out the voids in the healthcare system and why consumers need and deserve a solution. This video will showcase the values and benefits of the Rally platform enhancing the curiosity for consumers as to why they deserve a solution.

Idea
We created the 'Rally Effect' that showed the top health care pain points in real life moments and juxtaposed them with the Rally experience as the hero.

Role
Concept, scripting, casting, set direction, and final cut oversight

Design partners
Gordon Eckler, Justin Wamboldt-Reynolds

Production partners
Traveling Picture Show Company (TPSC)