The Brief
Drive traffic to the Healthier You platform through a mix of article and topic posts across paid and organic channels. 4 to 6 ad groups each had a theme ranging from self-care to heart health.

Idea
We focused squarely on the benefit of taking your health account on the go with a theme line that ran through all touch points. A consistent look and feel created a cohesive brand experience that gave the app an identity beyond function.

Results
We targeted 30,000 engaged users and ended up with 107,174 within two weeks of launch. In the same period over half a million downloads and upgrades with email being the top engagement channel.

Role
Concept, messaging framework, app store copy, beta app review

Design partners
Johannes Frazier, Sophia Ha, Kim Dixson, Cindy Tam