Open Enrollment Toolkit
A little help deciphering the benefits of HSAs, FSAs, DCFSAs, HRAs, and LPFSAs.
Challenge
Current open enrollment materials are wordy, complex, look and feel is not engaging. They feel very “banky” and not consumer focused.
The Brief
An agency approach with a new look and feel, as well as a new voice that simplifies action and drives enrollment. Break-up complex text with graphics.
Idea
We re-thought the content, creating PDF snd video assets with a friendlier tone and more space to breath. We made learning about health dollars more engaging, approachable, and inspiring.
Impact
More than 20,000 downloads during open enrollment, surpassing previous OE campaigns.
Role
Concept, messaging framework, writing
Design partner
Johannes Frazier
