IESNP Letter Series
Empowerment for those who’ve earned a higher level of care at home.
The Brief
Create a series of 2 letters to send out to Assisted Living Plan eligible recipients during Open Enrollment Period (OEP) to promote the Assisted Living Plan.
Idea
Keep the information light yet compelling. Load them with empathy and trust. Present the benefits in clear language backed by reassurance that they have a dedicated UHC care team standing with them.
Role: Content strategy, writing, proofing
Design partner: Shari Perkins
