The Brief
Create a giveaway at a Millennial small business event sponsored by Wells Fargo Works for Small Business. We want to to give them something that they can use and will be a reminder of the support they have access to.

Idea
This is the time they need encouragement to think big. No, think huge about their business aspirations. We used the cocktail napkin as our inspiration. Some of the world’s biggest ideas started on a 5x5 napkin. So we made a book and filled it with quotes to keep them going. And plenty of blank pages just waiting for their brilliance.

Results
Over 200 attendees left with a book as a reminder that Wells Fargo is here with support to make their big ideas huge.

Role: Concept, content strategy, writing
Design partner: Daniel Thompson