The Brief
Make women feel supported, understood, seen, and that their needs can be met by the Fertility Solutions program. Let them know there are options for their current situation and relationship with fertility. Keep the imagery uplifting and content light.

Idea
This is one of the most uncertain yet hopeful times in a woman’s life. Our approach had to be empathetic and supportive with clear benefits focused on the details that matter most. Headlines carried warmth and assurance. Photography vibed hope and confidence.

Role
Content strategy, writing, proofing

Design partner
Shari Perkins