The Brief
Create an engaging and interactive experience for CES attendees, industry press and key customers and create a lasting impression beyond the conference.

Solution
We built an experience for CES that couldn't be ignored. Rally's top val props came to life on walls, screens, and in an interactive gameshow hosted by Dr. B. Well.

Role
Concept development, messaging lead, planning and user experience

Design partner
Justin Wamboldt-Reynolds

External agency partner
X-FCTR